Having looked at artists and designers whose work aims to incite change and/ or positive feeling within our society in my previous blog and last semesters research module it has lead me to want to produce a piece of design which follows this trend.
Previously I was looking to produce design and/ or copy with an outcome that generates stimulation, motivation and confidence to change within the target audience who feel trapped and depressed in their current lifestyle. I now want to them an answer rather than just inciting a change that cannot necessarily guarantee happiness.
I plan to develop a brand identity for a charitable organisation that needs volunteers to help them across the world. This is aimed at giving the target audience the opportunity to have a unique experience with the chance to travel and help others.
Brief
Develop a brand identity for my organisation or re-brand an existing one. Produce a wide range of design and/ or copy promoting the experience that can be gained from volunteering with my organisation. The experience will give the target audience stimulation, motivation, confidence and a sense of achievement which all need to come across clearly in my design outcomes. Consider tone of voice very carefully in relation to target audience, I don't want to appear condescending or patronizing. Consider different approaches; empathy, questioning, appreciative, humourous and motivating.
Target Audience
The individual who is stuck in a job/ lifestyle/ routine that is not making them happy.
Constraints
None- Use whatever format or media that best gets my idea across.
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