Saturday, 20 February 2010
Thursday, 18 February 2010
Sunday, 14 February 2010
Friday, 12 February 2010
Platform 2
Platform 2 is a charitable organisation based in the UK with very similar goals to mine. It gets 18-25 yr old's to volunteer across the world who otherwise wouldn't get the chance. The offer full funding which is definitely what I will offer. It is clear that Platform 2 has been marketed in a way that will appeal to their TA.
Few more changes to brief
HELP OTHERS TO HELP YOURSELF!
My organisation believes that improving the quality of life of the volunteer is equally as important of helping develop the communities served in the projects it undertakes.
I have specified my TA to 18-35 yr old's suffering from depression due to their job and lifestyle. They also will be people who would not usually get the chance to complete a gap year due to social and economic status. They will have a low level of qualifications that has prevented them from moving forward in a career. The values and beliefs of my organisation is to give them the chance to complete a gap year as it will improve their mental state through gaining a sense of pride and achievement. In addition to this they will pick up valuable skills which can be transferred to the job market on return. I will also need to consider costs due to the charitable nature of my organisation which I didn't state before.
The activities that I will be offering will become more refined after further TA research but I'm currently looking to focus on projects that are based around helping people rather than wildlife, marine life or eco-systems. They will range from teaching to construction. I think that I will select around 5-10 different activities for the volunteer to choose from.
My organisation believes that improving the quality of life of the volunteer is equally as important of helping develop the communities served in the projects it undertakes.
I have specified my TA to 18-35 yr old's suffering from depression due to their job and lifestyle. They also will be people who would not usually get the chance to complete a gap year due to social and economic status. They will have a low level of qualifications that has prevented them from moving forward in a career. The values and beliefs of my organisation is to give them the chance to complete a gap year as it will improve their mental state through gaining a sense of pride and achievement. In addition to this they will pick up valuable skills which can be transferred to the job market on return. I will also need to consider costs due to the charitable nature of my organisation which I didn't state before.
The activities that I will be offering will become more refined after further TA research but I'm currently looking to focus on projects that are based around helping people rather than wildlife, marine life or eco-systems. They will range from teaching to construction. I think that I will select around 5-10 different activities for the volunteer to choose from.
Friday, 5 February 2010
New Brief
Introduction
Having looked at artists and designers whose work aims to incite change and/ or positive feeling within our society in my previous blog and last semesters research module it has lead me to want to produce a piece of design which follows this trend.
Previously I was looking to produce design and/ or copy with an outcome that generates stimulation, motivation and confidence to change within the target audience who feel trapped and depressed in their current lifestyle. I now want to them an answer rather than just inciting a change that cannot necessarily guarantee happiness.
I plan to develop a brand identity for a charitable organisation that needs volunteers to help them across the world. This is aimed at giving the target audience the opportunity to have a unique experience with the chance to travel and help others.
Brief
Develop a brand identity for my organisation or re-brand an existing one. Produce a wide range of design and/ or copy promoting the experience that can be gained from volunteering with my organisation. The experience will give the target audience stimulation, motivation, confidence and a sense of achievement which all need to come across clearly in my design outcomes. Consider tone of voice very carefully in relation to target audience, I don't want to appear condescending or patronizing. Consider different approaches; empathy, questioning, appreciative, humourous and motivating.
Target Audience
The individual who is stuck in a job/ lifestyle/ routine that is not making them happy.
Constraints
None- Use whatever format or media that best gets my idea across.
Having looked at artists and designers whose work aims to incite change and/ or positive feeling within our society in my previous blog and last semesters research module it has lead me to want to produce a piece of design which follows this trend.
Previously I was looking to produce design and/ or copy with an outcome that generates stimulation, motivation and confidence to change within the target audience who feel trapped and depressed in their current lifestyle. I now want to them an answer rather than just inciting a change that cannot necessarily guarantee happiness.
I plan to develop a brand identity for a charitable organisation that needs volunteers to help them across the world. This is aimed at giving the target audience the opportunity to have a unique experience with the chance to travel and help others.
Brief
Develop a brand identity for my organisation or re-brand an existing one. Produce a wide range of design and/ or copy promoting the experience that can be gained from volunteering with my organisation. The experience will give the target audience stimulation, motivation, confidence and a sense of achievement which all need to come across clearly in my design outcomes. Consider tone of voice very carefully in relation to target audience, I don't want to appear condescending or patronizing. Consider different approaches; empathy, questioning, appreciative, humourous and motivating.
Target Audience
The individual who is stuck in a job/ lifestyle/ routine that is not making them happy.
Constraints
None- Use whatever format or media that best gets my idea across.
Looking Back Again...
'Dreams Come True' and 'Change' were my early concepts and themes from last semester. However I have come to the conclusion that these ideas are not specific enough to the individuals from my target audience and that I need to offer some kind of outcome to the change. I have since decided to use 'The experience of a life time' as my new concept. It will be aimed at a wider audience, anyone who is unhappy with their job and lifestyle and needs to completely uproot themselves from it. The experience that I'm selling to them will be that of volunteering for a charity to work abroad and help those less fortunate than themselves. This is aimed at giving the target audience a unique experience to help themselves and others. It will leave them with a sense of achievement which would have been lacking in their current lifestyle.I came up with this idea when talking to a friend who was definitely unhappy with his work and lifestyle, he decided to leave the country for a year to work in a school in Cambodia and it helped his mental well being a great deal.
Looking Back...
Previously my target audience was going to contained to the age group 30-40. This left me with using nostalgic and reminiscent techniques for my design and copy approaches. The thinking behind it is that the 80s was a great decade for change and my target audience will have experienced it at an age where they perhaps would have changed the most themselves.
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