'Dreams Come True' and 'Change' were my early concepts and themes from last semester. However I have come to the conclusion that these ideas are not specific enough to the individuals from my target audience and that I need to offer some kind of outcome to the change. I have since decided to use 'The experience of a life time' as my new concept. It will be aimed at a wider audience, anyone who is unhappy with their job and lifestyle and needs to completely uproot themselves from it. The experience that I'm selling to them will be that of volunteering for a charity to work abroad and help those less fortunate than themselves. This is aimed at giving the target audience a unique experience to help themselves and others. It will leave them with a sense of achievement which would have been lacking in their current lifestyle.I came up with this idea when talking to a friend who was definitely unhappy with his work and lifestyle, he decided to leave the country for a year to work in a school in Cambodia and it helped his mental well being a great deal.
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