Brief

Having looked at various artists and designers whose work aims to incite change and/or positive feeling within society in my previous blog it has lead me to want to produce design which follows this trend. I'm a firm believer that design has a responsibility to communicate important messages that will benefit the individual and/or our society rather than to just sell a meaningless product or service.

Produce design and/or copy with an outcome that generates stimulation, motivation and confidence to change within the target audience who feel trapped and depressed in their current lifestyle. At this stage I think that encouraging one small achievable step at a time will be most successful however this may change after further development. The tone of voice will be crucial if the design/copy is to be accepted and therefore become successful. Consider different approaches: questioning, empathy, humour, encouraging, motivating and appreciation.

My target audience is the 'thirty-something' individual who is stuck in a job/lifestyle that they are unhappy with and that will never let them realise their dreams but who do not see the possibility of change.